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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] 2015 AFC Asian Cup, the Chinese team surprising group stage three straight victories, now people laugh, Adidas should not give up sponsorship of the Chinese team, Nike picked up cheap. To not release music step (Rockport) brand, Adidas actually spent a lot of effort to weigh. Early in May 2014, there is news that Adidas will sell music step brand, recently, the rumors come true, analysts believe that the release of a move to help reduce Adidas and Nike distance. Adidas latest bulletin announced that it has reached an agreement to ? 280 million sale price will be music and step Berkshire Partners (Berkshire) and New Balance (New Balance) to the operating entity of the coalition of the two parties. This move is expected to bring tens of millions of euros will lose Adidas net profit for fiscal year 2014. Le step is also known as the "White Shoes", founded in 1971, we are committed to the idea of ??walki buy cheap jordans online ng comfort. 1986 was acquired by American brand Reebok, and in 2006 was acquired by Adidas with Reebok, Adidas Group has become a sub-brand. Le step has stores in Shanghai less than 10 or so, after the release, operations and personnel of these stores go, as the "First Financial Daily" reporters writing, Adidas Greater China, did not give a response, stakeholders the reporter confirmed that the proportion of music step Adidas Greater China business accounted for very little. 2006 fiscal year, before and after the acquisition by Adidas, with annual sales of music step was 293 million euros, while in the 2013 fiscal year, sales in the music step was 289 million euros, that is, in 8 years time and sales of music not retrograde step. Performance Le step has been less than satisfactory. Wang Xin, general manager of Global Partner and Director, Greater China Frost & Sullivan, said the reporter, Adidas transformation of Rockport unsuccessful, it can not be integrated into cheap foamposites the system of Adidas, the brand lost its original vitality. Le step was founded in the United States, the major markets in North America, and the products are mainly men. Adidas hopes the acquisition will expand its market to the world, product line covers men and women, to become the world's leading shoe brand. But it did not. both business does not have a highly complementary. Wang Xin said, Rockport mainly located for business and leisure, and Adidas sports brand positioning is the main, they are different points barrier footwear. On the other hand, Adidas obvious emphasis on research and development equipment, rather than product marketing. The Rockport main technological factors, in marketing will not be able to enhance the strength of Adidas. Fuse Adidas sale Rockport is the poor performance of the company in 2014 first quarter caused. 2014 first quarter, Adidas-based net income to shareholders of 204 million euros, compared with 308 million euros the previo air jordan 11 space jam for sale us year declined by 34%, while Rockport sales fell 12.1 percent to 53 million euros. Rockport Adidas system in question already portentously Earlier, after the experience of the financial crisis in 2009, Adidas will not contribute to the success of the company is determined to business commercial cut, followed by downsizing the Reebok, Rockport and other brands of employee . Wang Xin said, Thus, for the purposes of Adidas, Rockport has become more of a burden on the company's development, rather than the growth momentum originally envisaged. Adidas had previously announced a 2015 growth plan, is expected to achieve 17 billion euros in 2015 sales, the actual performance is that fiscal 2014 sales of only 14.8 billion euros, more than in fiscal year 2013 grew only 300 million euros. To achieve the goal of 17 billion euros this year, Adidas may have to charge a strength. In addition to complete their intended target difficult, rivals Nike's momentum is also aggressive. Retro jordans for sale 2010 fiscal year, Nike's revenue was $ 18.324 billion, in fiscal year 2014 (year ending May), revenue rose nearly 50 percent to $ 27.799 billion, while sales Adidas fiscal 2010 to fiscal year 2014 grew by only about 23 %. Nike is still out in front easier to move forward, we intend to further build the core product areas of advantage. Nike sold its sub-brand Umbro, Cole Haan in 2012. Nike made it clear that the release of sub-brands in order to concentrate on business Nike, Jordan Brand, Converse, Hurley brand. Adidas market share in its main markets of Europe and Germany is facing a major rival Nike continues to erode. 2012, Adidas sports goods market share in Western Europe market reached 13.2%, Nike is accounted for 12.4% of the entire market. Wang Xin said, solely on the Chinese market perspective, Nike continued to increase in recent years, investment in the field of sport, frequently sponsoring sports stars and events, marketing and other initiatives to take adv jordans on sale online antage of big data are made constantly opened the gap with Nike, Adidas. Although after 2008, Adidas sink through channels, the introduction of different positioning of the product and other measures to sustain growth, but in the long run these methods are still unable to maintain the sustainable growth of Adidas. Wang Xin said, Nike and Adidas brand in front to give up the child experienced a period not ideal operating conditions, Nike Greater China is facing a slowdown and decline Reservation bring continuous decline in gross margin, Adidas is facing the main battlefield The European market will be eroded crisis. And from the time, Nike central tendency prior to Adidas, and bring oppressive to Adidas, adopted a similar strategy. This seems to represent the global economic slowdown environment, growing sports brand in the field of past practice has become lag can not bring satisfactory results, through the concentration of resources and compete for market share in the jordans on sale mens core areas is the giant growth are now feasible way out. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: Red Branch shoes)About our contact, privacy policy, advertising, Recruitment Information 2016LONG7.COM, ALL, RIGHTS, RESERVED / POWERED, BY, LONG7, PROFESSIONAL, SNEAKER, MEDIA, Shanghai, ICP, ready for No. The fusion of adidas EQT series and Boost technology, the quiet years of the series reproduce the old style, and the classic model of Adidas EQT Support 93 also launched a new unwilling to remain out of the limelight, "Turbo Red"; color, vamp in white, with the back jump & nbsp; "Turbo Red" in detail, color collocation is very fashion sense. 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